Off-White™ Launches Debut Watch Collection "TIME" for SS26

Off-White™ is officially stepping into the horology space for Spring/Summer 2026 with its first-ever watch collection, titled "TIME." True to the label's DNA, the drop completely ditches traditional round dials and leather straps. Instead, the brand treats these timepieces more like structured objects, applying a sneaker-design philosophy to everyday wristwear. The lineup features the "PROTO," which showcases a transparent outer case that exposes the inner craftsmanship, and the "BEAT," a geometric piece that integrates the brand's iconic "Crossed Arrows" logo directly into its architecture. For a more elevated look, the "HEAVY DUTY" brings sharp lines and a polished metal strap, while the "STREET BLING" and "AFTER HOURS" models introduce pavé decoration and dainty bracelets. Off-White™ has already confirmed that this new imprint will continue to expand with limited-edition releases, new colorways, and collectibles in the near future. Check it out below.