WOOSTER
Hmm...

Early read notes and directional editorial instincts.

Hmm... Yaeow

By Nori·August 12, 2026

Hold up, who is yaeow? I just saw Lars Häggström (that’s his government name) pop up at #19 on Spotify's "jeju island" playlist. This sad lo-fi maker claims he's an introvert who hates the spotlight—even while touring Singapore with collaborator lullaboy—but his bedroom vibes are pulling him right into it. He just dropped his album *happy place* on February 28, and the internet is locked in. If you like your pop dripping in melancholic, late-night chill, yaeow is officially on our radar. Stop hiding, Lars.

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