Hmm... Magi Merlin

Montreal-based Magi Merlin is reframing the neo-soul blueprint with a cynical, high-gloss edge. Her latest single, 'So Smart,' swaps traditional R&B warmth for a cold, percussive swagger that feels more aligned with 90s trip-hop than modern streaming fodder. We are tracking a concentrated audience surge on Audiomack alongside high-level tastemaker coverage. Merlin isn't just seeking a hook; she’s building a localized cult following through sheer stylistic friction. Watch for her to bridge the gap between underground art-pop and the mainstream R&B circuit this festival season.