Hmm... In Color

In Color is operating in the fertile ground between polished bedroom pop and the more abrasive edges of the UK alternative scene. The project avoids the usual genre-blending tropes, opting instead for a structural precision that feels intentional rather than incidental. We’re tracking a concentrated audience surge on Spotify, bolstered by a significant wave of editorial additions that suggest the industry is catching up to the data. Watch for whether this momentum translates into a multi-platform footprint, or if they remain a specialist’s best-kept secret.