Hmm... Alex Mali

The Spotify editorial team just moved Alex Mali from the periphery to the center of their R&B and Caribbean-adjacent rotations. She is currently executing a rare pivot, trading the polished alt-R&B tropes of her earlier work for a sharper, Brooklyn-bred dancehall grit that feels more intuitive. The signal isn't just in the playlist adds, but in how she’s navigating the space between Bed-Stuy and Kingston without sounding like a tourist. Watch if this pivot translates into a sustained listener base beyond the algorithmic push.