WOOSTER
Hmm...

Early read notes and directional editorial instincts.

100%WET

May 4, 2026·1 min read

100%WET is operating in the humid intersection of digital decay and high-fidelity pop. It’s music that feels like a corrupted file played through a pristine sound system—disorienting but intentional. While the project remains largely anonymous, Spotify’s editorial team just moved from observation to inclusion with a significant playlist add. This signal suggests the industry is beginning to catch up to their distinctive visual and sonic world-building. Watch for whether they can translate this algorithmic nod into a tangible cult following.

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