Gucci and Google Target 2027 for First Luxury AI Eyewear

Kering CEO Luca de Meo has confirmed a new partnership with Google to develop Gucci-branded smart glasses, slated for a 2027 release. The device will run on Google’s Android XR platform, integrating cameras, microphones, and speakers into the Italian house's signature frames. It is a strategic pivot for Gucci, which seeks to reclaim the cultural vanguard by being the first major luxury conglomerate to plant a flag in the AI wearable sector. This collaboration marks a significant escalation in the battle for our peripheral vision, setting up a direct rivalry with Meta’s Ray-Ban partnership. While previous tech-fashion hybrids often felt like clunky novelties, the integration of Gemini AI suggests a shift toward functional utility. For Gucci, the move isn't just about hardware; it's about translating the brand’s heritage into a digital interface that exists beyond the smartphone screen.