
G-SHOCK and Coca-Cola Subvert Expectations with Glass-Inspired GA-2100
G-SHOCK is marking 140 years of Coca-Cola not with the expected high-contrast red and white, but with a refined nod to industrial design history. The new GA-2100CC-3A utilizes the popular octagonal 'CasiOak' silhouette as a canvas for translucent green bio-based resin, a direct aesthetic reference to the iconic Georgia green glass of the classic contour bottle. By stripping away loud branding in favor of material texture and tonal consistency, the collaboration leans into the heritage of the bottle’s 1915 patent rather than modern corporate marketing. The build retains G-SHOCK’s signature Carbon Core Guard structure, balancing the delicate look of vintage glass with the brand’s requisite shock resistance. It is a rare corporate partnership that prioritizes silhouette and color theory over a logo-heavy finish. The GA-2100CC-3A is expected to hit select retailers and the G-SHOCK webstore this month.