EMPIRE and Zee Music Form Strategic Global Alliance

Independent powerhouse EMPIRE has inked a strategic partnership with Zee Music Company, one of India’s largest record labels, aiming to scale the global reach of Indian music. The deal focuses on leveraging EMPIRE's distribution infrastructure to bring Zee Music’s massive catalog—which dominates both Bollywood and the country’s burgeoning independent scene—to international audiences. This move signals a significant shift in how the industry views the Indian market, moving beyond local consumption toward a legitimate export economy. While Bollywood soundtracks have long been the region's primary driver, the collaboration is positioned to capitalize on the rising global appetite for non-English language repertoire, following the blueprint set by Latin and K-pop movements. Expect a surge in cross-continental collaborations as EMPIRE bridges its hip-hop and R&B roster with Zee’s domestic heavyweights.