Air Jordan 4 "Bred" Unboxing Video Surfaces

Jordan Brand is throwing it back to 1989 for the holidays. According to a report by HotNewHipHop, the legendary Air Jordan 4 "Bred" is scheduled to drop on November 28, 2026—right in the thick of the post-Thanksgiving shopping rush. An early unboxing video just leaked online, giving sneakerheads the first clear look at a release that aims to correct the course after the divisive 2024 "Reimagined" leather pair. This version gets back to basics with a black upper, bringing back the classic white edging along the panels that recent retros skipped. The heel tab features the coveted Nike Air branding, while grey and red accents hit the eyelets and midsole. Rumor has it these will even ship in the nostalgic Michael Jordan face box, a packaging detail collectors haven't seen in years. The silhouette itself sports a slimmer toe box and tighter proportions to mimic the original '89 pairs. They really got the shape right this time. Check it out below.